First off you probably should take down the link to the site, Nutra's the board store.
Second it is a topical fat loss cream that uses Glycerrhetinic Acid and Theophyline as the actives. The product claims to :
# Decrease Cellulite
# Burn Subcutaneous Fat even at rest
# Lower Cortisol
# Spot Reduce Fat loss
Glycerrhetinic is a common topical fatloss agent and many have had solid results with it. You would apply it twice a day to your targeted area. It will work best on clean, ex foliated skin, without hair. Make sure you apply well before physical activity so you do not sweat it off.