ok...maybe I misled you. Not taste "good" per se, but at least not bad. Since there really are no taste buds in the front of the tongue, the trick is to put the entire tablespoon of flax on the tip of the tongue. Hold it there and then take a big gulp of juice/protein shake/milk and gulp it down. I do this and I cannot taste the flax...no lie. Just don't have any back wash because then there will be flax in the rest of your drink.