In the end, it all comes down to preference. Some people prefer to load and some don't. There's been some studies suggesting that loading will promote better strength gains (probably due to the higher amount of creatine coming into play). There's no solid proof that cycling is any better than using is constantly. There's still mixed conceptions about cycling though.
Like I said, it's up to you. If you can deal with downing more creatine than you really have to, by all means, go for it.