I like Magic Matcha b/c it's the most pure, most delicate, most cared for Green Tea on the planet and the measures taken to make sure of the purity are unbelievable.
(in the voice of Cliff Clavin) It's a well know fact that the Matcha found in AI's Magic Matcha is grown in specially shaded fields in Japan, the tea is then covered with special tarps 4 weeks prior to harvest. Doing this limits the sunlight that reaches the leaves, making them produce more chlorophyll, which gives the leaf the amazing green color that it has. After harvest, the whole tea leaf is then ground by granite stone meals, producing an extremely fine powder. Grinding the whole leaf results in a full-bodied, high antioxidant, high phytonutrient green tea drink. Maintaining the whole leaf ensures that Magic Matcha drinkers consume a higher concentration of antioxidants, vitamins, minerals, and fibers than other green teas.