Actually its all consumers, the days of trying stuff because it works is over, people want nice packaging. Thats why so many companies are putting their bs products in Box sets, Boxes, blablabla "hey look at me, my packaging is pretty, buy me."
With the new labels, I wanted to make the products more "sexier." Retailers like vit. shoppe dont really care if the products work, they need "Convincing" packaging.
Those labels are all my creation, I wanted them to reflect my idea of whats inside without going overboard and 2 cartoonish like most labels these days.