i get it, so do alot of others on here. I think its a good thing that innovation is still happening whether it comes in 2 months or 6 months, nice to know things just dont go stagnant.
Another thing on innovation -
There is product innovation and ingredient innovation.
Product innovation - our approach is pretty simple on this - to release the absolute best products at cost effective prices.
On ingredient innovation:
I stay quiet on this stuff most of the time because I never want to come off as putting any other companies down. But sometimes you hear companies say things like they themselves are working on ingredients, synthesis, etc. - and that may be true, they really may be doing it themselves, but hopefully they're aware that if they are, they may be violating GMP guidelines and breaking quite a few laws if they're modifying anything at all themselves for a production scale run.
And its important to remember that just because someone can do something on a small scale in their house or their office doesn't mean that it can be reproduced like that on a production run size scale and remain stable, be good quality, etc.
The way that it is supposed to be done, and the way we do it is paying legitimate raw material suppliers that have in house scientists and the equipment to do these things on a production scale to do this work and then pay for the proper testing including stability testing.
Interestingly, a lot of companies that use the words 'phytosomal', 'liposomal', and other terminology along those lines never the money for the stability testing to know whether the ingredients remain stable or revert back to their basic forms - which most will if not done properly and run on actual production style equipment.
Just because company XYZ is able to do a phytosomal 'in house' (and unfortunately in some cases, that is literally in their house), that does not mean that it stays that way once its encapsulated, bottled, and some time goes by.
Absolutely nothing above is meant negatively towards any particular company - I'm not speaking about anyone else, I'm just giving an insight into how to do it properly and legally; because it pertains to some things we work on on the side of things that people never see - for example, right now, we've spent over 3k on stability testing for an ingredient that I'm not sure if we will ever even release.
^^^ So it is frustrating sometimes to see how some companies just act like the laws on this stuff don't exist and/or throw stuff together and hope for the best when its an expensive process in both testing and development to try to do it the right way.
We have some really cool things like this that we're working on, but I never tease or discuss anything like this (and won't answer any questions as to what they are) because the most important part is making sure they can be done properly and maintain stability and then make sure that it can be done at a reasonable price on production scale runs.
I hope all that makes sense.