I used to use it a lot, but now I switched to canola oil. Canola is cheaper and taste's better IMO while still giving me healthy HDL/LDL #'s.
Like cable, this is also where I get 95% if not all of my fat intake from each day. I just throw it in my shakes, since I have 3 egg protein shakes/day. Or I'll just mix it with a small glass of milk and chug it if I still need more fat for that particular day. No saturated fat ever unless I'm having a cheat meal, but I usually have a cheat meal like EOD, lol. Canola or EVOO are still great options over sat fat. I think flax, UDO's, etc. are all overated. I used to spend mucho deniro on those back in the day, but all it did was make my wallet lighter. Didn't notice any other benefits.