chocomine vs cocoa powder?

[Nightwanderer]

can anyone tell me why I might want to invest in chocomine as opposed to just buying some cocoa powder in the baking isle of the local grocery store? Is there any solid reference material as to how it might supposedly be processed better, etc etc? It just seems like a gimmick to me but I'd like to learn about it before I start bashing it in public, etc.

cocoa powder is a cheap low-cal way to turn your vanilla whey into chocolate btw, helps me out trying to get through 5lb tubs of vanilla.

 

[Rodja]

Chocamine is a standardized extract of cocoa. It is the same reason you want any SE as opposed to the whole herb.