I'm not going to start a **** storm. For me personally, I will say two things without getting into the company and the owner. First, I tried the Cinnabun when it was True Nutrition and it was chalky, bland, and definitely ruined my experience. In addition, they had a rep on another board and when people posted something negative about a product, he would start bashing people and their choice of protein. I will not support a company with poor reps/customer service. Even if said company produces the best goods. It is a principal thing for me. Like I said, there is more about the company, but I will not get into that. Google is a strong tool!