First thing that made me skeptical was his hyping of coffee toxin fears, when global production initiatives have been in place for a decade now that have reduced Ochratoxin A content of green coffee beans to a mere 1.3 ppb, further reduced by the roasting process.
If you eat ginger, raisins, or peanuts, you're probably consuming orders of magnitude more ochratoxin than you would from drinking a pot of typical coffee. Dietary consumption of ochratoxin has been extremely widely studied as a health concern.
Also, his coffee is pretty laughably expensive. You can get outstanding tasting Mayorga coffee for half the price.
Unsurprisingly, his MCT product is also laughably expensive, you can buy NOWs for around half the price.
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Beyond the hype and shilling, yes combining stimulants with healthy fats will be a nice energy boost to start your day. Is this news?