We all look at the label when we pull our protein powders off the shelves. What is most important to you on that label?
If you mark other.... explain?

Other - a mixture of amount of protein/carbs/fats and cost.
Pricer per Serving, Amount of Sugars, Carbs and Calories, along with BCAA's and other vitamins. I guess a bit of everything, but just becuase it has the most protein, doesn't mean it's the best for you.
Thanks guys.... keep em comin
isolate, cals, fat ,price (over $10 a ibs is bs)
cholesterol per serving is a big thing for me and price per serving