There's a saying in Investment circles - churn em and burn em. Convince someone to invest once, hit them for a commission, then never give a crap about them again.
I admit it...2 months ago, when I first started trying to come back from my car wreck/Army injuries, BB.com was the first place I ran into (they have the obvious domain name advantage), and I dumped $100 after gettin excited about what I read. After looking further into it, and following the rational voices I heard there into the better forums, it's a lot easier to see the racket they have running. However, there are millions of people...and there will always be newbies. Repeat business is not the point over there. Churn em and burn em.