Today I was asked why everyone loves Select Protein so much. A guy said everyone at PES is so passionate about it but he didn't understand why.
This guy works at a local store and he asked me to buy a few cases of Select at a price below what it costs to produce...because that's what they buy other proteins for.
As many of you know, the mainstream consumers and retailers aren't always in-tune with science and fact. So to start my Labor Day weekend...I decided to summarize Select Protein in a nutshell. I want everyone to know why we made Select Protein, and why everyone at PES is so passionate about it.
Taste
Let's all be real. None of us are going to buy a protein that doesn't taste enjoyable to drink every day. That is why we spend weeks flavoring Select Protein, launching with what are arguably some of the best 3 flavors on the market: Snickerdoodle, Cookies & Cream, and Milk Chocolate. I would put any of these up against any other protein. You can even stick them up against a fat loaded, amino spiked protein...
Macros & Purity
We all train for a reason...we have goals. Whether your goal is to improve your physique, increase athletic performance, or increase strength, your diet and nutrition are the single most important thing. Select Protein only has 1.5g fat and 1g of carbohydrates per serving, and 24g of premium protein. We also are in the top tier for lowest fat and carb content, and highest % of protein per serving (Snickerdoodle is 77.4% protein per scoop for example), and there is more protein per jar than the vast majority of proteins, giving Select the best value on the market considering it is a premium protein, not a cheap whey-cheap blend. Size that up to everything else out there. Is anything better? Hardly...not of any quality. Maybe a few 100% wheys...about that...
Quality & Science
Why do drink protein anyways? So you can look cool walking out of the gym with your pumped arms...sipping on your shaker cup? Or do you drink protein because you actually want the protein to help you? For those who drink protein to actually help them...why do you drink anything other than a premium whey/casein blend?
Whey/Casein blends are far superior to whey alone. There is literally no point in taking a 100% whey protein isolate shake over a whey/casein blend...not even post workout. It's crazy that this industry is so sworn by it from magazines and marketing, but the truth is there is concrete human data proving otherwise. And that was what we formulated Select Protein off of. All of the science and studies can be found on SelectProtein.com for the skeptics. There is actually even more data that we did not include, showing how bad 100% whey protein shakes are for insulin spikes compared to whey/casein blends. But I will save that.
Value
As already stated, take into consideration what you are actually paying for in your protein. Some amino fillers? Some fat and maltodextrin? 100% whey protein? Select Protein pricing is comparable to inferior protein forms pricing, while being a far superior product.
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I know I am being biased, but I also speak fact which is why everyone at PES is so passionate about Select Protein and also why it has develped such a strong fanbase. It really is the best protein for every single scenario and category except vegans...anyone who says otherwise either is lying or does not understand protein...simple as that.