I understand that not everyone will want 250mg caffeine, but it is not really prohibitive for daily use, and is really only about 2-2.5 small Cups of coffee, which many, many people have at least this much on a daily basis during the work day. Remember, this product isn't only targeted towards the fitness community, some of whom take upwards of 400mg caffeine and other stimulants pre-Workout every day, or most days. As it has been mentioned, the inclusion of synergistic and nootropic ingredients will produce a clean and focused energy, and the caffeine content also allows the daily dose to be split and still provide noticeable energy at 1 cap each time. I personally either take 2 caps at once, and have maybe another 100-150mg caffeine, if any, at another time in the day, or split the dose and perhaps add 100mg or so caffeine, if any, plus a stim free PWO for my pre. This is a great formula for students, businesspeople, workers, etc, many of whom rely almost exclusively on coffee and energy drinks for their caffeine, and this is more affordable and included several effective nootropic ingredients. Many people have more than this amount of caffeine at Starbucks every morning, and then have more at lunch for example. Also, you can expect acute cognitive and nootropic benefits from NootropiMax, as CDP-Choline, Hup-A, sceletium, etc all have studies showing a variety of acute benefits and effects; while it will certainly provide additional benefits with continued use, I feel it is incorrect to say that the caffeine is the only thing you'll feel with acute use. Also, unlike most products that just throw in caffeine and exotic stimulants, we have a synergistic formula intended to maximize the benefits and minimize the potential sides of the caffeine. We do appreciate any and all feedback though, and encourage you to share your thoughts with us, which benefits everyone going forward!