Simply put, the quality of the products. My experiences with them have been nothing but what has been promoted. I know everyone reacts differently to any given supplement, but given my experiences with LG, I know they put out the best quality product given DEA and FDA standards.
Secondly, the customer service is fantastic. Any questions/PMs I have sent or asked have been responded to promptly and answered exactly what I've asked. The advice I've seen given seems to be very consistent from person to person, and the feedback from others seems to be nothing but positive. It's great to see everyone involved and so supportive of each other.
Not only have you guys created a fantastic product, but you have the customer service to support it. Effective product is one thing, but knowing how to interact with customers is key in providing a positive experience that will keep customers coming back, and LG has done that beyond any expectation I had.