• Arnold Schwarzenegger Launching Supplement Line



      By Hank Schultz Nutra Ingredients USA

      MusclePharm, a Denver, CO-based manufacturer of sports nutrition products, has announced a development deal with the biggest name in the muscle business—Arnold Schwarzenegger.

      The deal with Schwarzenegger, a former Mr. Olympia titleholder, a movie star and ex-governor of California, will result in a brand new product line, said MusclePharm CEO Brad Pyatt. And, Pyatt emphasized, Schwarzenegger isn’t just putting his name on the products.

      “We wanted to make sure that this was authentic and that Arnold was part of the process. This isn’t an endorsement deal. This is basically a partnership. This is his line; he is using his legacy to build a product line to connect to his customers,” Pyatt said.

      Seven new products

      Following the recent trend in sport nutrition product launches, the new product line features a suite of products that can support a strength athlete’s nutritional needs at and outside of the gym. The new product line, which Pyatt says will available starting in September, will consist at the outset of seven products, all with “iron” in the name. They are:

      Iron Cre3 — a creatine product.
      Iron Cuts — a fat burner said to“support healthy estrogen balance and cortisol levels.”
      Iron Dream — a sleep aid.
      Iron Pack — a multivitamin product that includes liver.
      Iron Pump — a creatine free formula based on the nitric oxide boosting action of arginine nitrate.
      Iron Whey — a 100% whey protein product.
      Iron Mass — a mixed protein, fats and carbohydrate formula.
      Pyatt said some of the ideas behind the formulas have been under development for a couple of years at MusclePharm for either line extensions or new products. But bringing Schwarzenegger on board helped send those ideas in new direction, he said. This was especially true of the Iron Mass product.

      “Our doctor has been working on this for a couple of years. But then working with Arnold we added some new thinking. We added hydrolyzed beef protein and lactoferrin. These are things that a normal sports nutrition company wouldn’t even think to do,” Pyatt said.

      “Arnold, with his vast experience in sports nutrition, lifting and just fitness in general gave us some new things to think about. Like in terms of healthy fat, using whipping cream, for example.

      “And in the multivitamin product we included liver tabs, which is a very important tool for people trying to build muscle. These are some unique things that Arnold is bringing back from his days in training,” he said.

      “It’s unique how these products came to fruition. It represents what Arnold believes in and what MusclePharm has always been about. We want to be clean and safe,” Pyatt said.

      Dream scenario

      Landing a deal with Schwazenegger is a dream scenario, Pyatt said, and one was languishing in the daydream phase. But then the company formed a connection to Schwarzenegger through one of the company’s investors.

      “It’s one of those things you envision. When you start a sports nutrition company who do want the most? It’s Arnold Schwarzenegger. He’s the Jordan for Nike in this industry,” he said.

      In addition to the company’s clean image, Pyatt said he thinks Schwarzenegger, who rose from obscurity to superstardom, connected with their life stories. Pyatt is, as he puts it, “a nobody who got into the NFL” while his partner was a former coal miner who landed on the covers of fitness magazines.

      “And then to pique his interest was really exciting,” Pyatt said. “I’ve lived and breathed Arnold since I was 16. I’ve read every book, I’ve seen every movie.”

      In addition ot the products, MusclePharm plans a set of educational tools to complement the line. The platform, tentatively named the Arnold Blueprint, will be an ebook or an app and is planned for launch in January.

      It all adds up to a bright future for fast-growing MusclePharm, Pyatt said.

      “A lot of celebrity-based products haven’t taken off. Arnold is different. Arnold is the most iconic name is this industry behind Joe Weider,” he said.

      Source: http://www.nutraingredients-usa.com/...Schwarzenegger
      Comments 16 Comments
      1. samo's Avatar
        samo -
        Bring it on!
      1. jbryand101b's Avatar
        jbryand101b -
        Liver tabs being a very important tool for muscle building.

        Ha! Yea, maybe if your downing dbols like candy....
      1. ryox82's Avatar
        ryox82 -
        What do liver tabs have to do with anabolics?
      1. jbryand101b's Avatar
        jbryand101b -
        Originally Posted by ryox82 View Post
        What do liver tabs have to do with anabolics?
        Is this a joke?
      1. BigShadow's Avatar
        BigShadow -
        Originally Posted by ryox82 View Post
        What do liver tabs have to do with anabolics?
        If you know anything about Arnold you know that he use to pop the dbol's like candy. He was the originator (pun intended) of the dbol smoothie ;) so yes liver tabs play a vital role in modern bodybuilding if u decide to pop massive quantities of the GOODY'S ;)
      1. ryox82's Avatar
        ryox82 -
        It was a serious question lol. Everything I was reading on it prior to asking was talking about it from a pure supplement point of view. I'm pretty ignorant on the topic of anabolics and what's taken in conjunction.
      1. BigShadow's Avatar
        BigShadow -
        Originally Posted by ryox82 View Post
        It was a serious question lol. Everything I was reading on it prior to asking was talking about it from a pure supplement point of view. I'm pretty ignorant on the topic of anabolics and what's taken in conjunction.
        Some use supplements in conjunction with anabolics. I'm not usually one of them. Except I started taking coq10 to help with blood pressure while on cycle. Liver damage is underrated IMO. Unless your taking a ton of methylated compounds for a long period of time I'm not sure there is a real need. Four weeks of dbol or a bomb or SD should cause to much issues I don't think. Jbryand would know much more about that kind of stuff then I.
      1. jbryand101b's Avatar
        jbryand101b -
        it's funny, and has to be a read between the lines that he included liver protection in his supplement line.
      1. duke66's Avatar
        duke66 -
        They're probably talking about dessicated liver which was widely used during that era of bodybuilding. Liver tabs are a source for amino acids not liver protection while on cycle. Come on guys you should know this! lol
      1. jbryand101b's Avatar
        jbryand101b -
        Originally Posted by duke66 View Post
        They're probably talking about dessicated liver which was widely used during that era of bodybuilding. Liver tabs are a source for amino acids not liver protection while on cycle. Come on guys you should know this! lol
        you are correct, they probably are. and it was most likely used as cycle support for oral anabolic steroids like dianabol.

        Liver has been used by bodybuilders and powerlifters for decades to increase strength, enhance appetites, reduce recovery times and fatigue, support liver function, and detoxify the body. It's also an effective blood builder. Liver helps increase red blood cell count. Plus, it's one of the best sources of heme iron.
      1. samo's Avatar
        samo -
        Who cares what arnold did and didn't take. At the end of the day it's just another supplement brand on the market but with his name on it,which makes it gold. You no you will all be buying it soon.
      1. BigShadow's Avatar
        BigShadow -
        Originally Posted by samo View Post
        Who cares what arnold did and didn't take. At the end of the day it's just another supplement brand on the market but with his name on it,which makes it gold. You no you will all be buying it soon.
        I personally don't waste my money on bull **** supplements, when I can get real GOODY'S for much cheaper.
      1. JD261985's Avatar
        JD261985 -
        I won't buy any of these supplements
      1. TaylorSwift's Avatar
        TaylorSwift -
        If I could get some powdered Arnold urine, I'd buy it. UGL or not.
      1. BigShadow's Avatar
        BigShadow -
        Originally Posted by TaylorSwift View Post
        If I could get some powdered Arnold urine, I'd buy it. UGL or not.
        ^^^^this guy! How's it going swift? Been awhile
      1. TaylorSwift's Avatar
        TaylorSwift -
        Originally Posted by BigShadow View Post

        ^^^^this guy! How's it going swift? Been awhile
        I've been lurking daily. Just not much to add. Hitting the gym hard and working my ass off. Summertime baybay!

        Log in
        Log in