AppNut was sold

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    Post AppNut was sold


    From a post on another forum

    "I am happy to announce that effective March 7, my partners and I have sold Applied Nutriceuticals.

    The new owner, Mr. Lance Rankin, is based in San Diego and recently sold Premier Nutrition (makers of protein bars and shakes). He brings tons of knowledge and opportunity to the table, and plans on investing heavily in the company to fuel accelerated growth. Also joining the team is Pete Vasdias, who will be assuming the General Manager role, overseeing daily operations and finances. Both of these individuals are truly great guys and in a short time we’ve developed a strong friendship and admiration of their knowledge and abilities. I am 100% confident that they are going to take AppNut to levels previously thought unattainable via completely new products and categories.

    Dirk will be remaining in his current role as the chief chemist on a permanent basis, and Tanya and I will be remaining on board for a yet undetermined amount of time to assist with the transition. Otherwise, no other changes are being made to the staff, business location or day-to-day activities.

    There is one additional twist. Due to Lance’s non-compete with his former company, Applied Nutriceuticals will no longer be able to produce or sell powdered products for several years. Therefore, Lit-Up will be divested separately to another buyer, who will role it into their existing brand. Barring any unforeseen issues, we hope to consummate the sale before the end of the month. In the meantime, since our existing inventory is branded Applied Nutriceuticals, we cannot sell it until it is repackaged. I will keep you apprised of those changes once it’s all nailed down.

    Over the next few weeks we’ll be working with Lance and Pete to bring them up speed on all the finer nuances of our operation. Otherwise, it’s business as usual. I’ll be around for a while, so all the programs and projects we’re working on will proceed uninterrupted.

    I want to personally thank the team here at BB.com both past and present as we’ve made a lot of good friends both at the corporate level and here on the forums. Rest assured we’ll still be lurking about from time to time. As for new ventures…only time will tell!

    All the best -

    Don"

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    yep. what about it
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    should i not have posted this? i thought people would be excited to learn the news
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    no its all good man. what are you excited about? That Lit Up is gone? That Dirk isnt the owner? lol
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    It's very exciting and bittersweet at the same time. We are going to miss Don and Tanya tremendously, but there are huge things that are going to be coming from AppNut in the next few months to look forward to!

    Quote Originally Posted by R1balla View Post
    no its all good man. what are you excited about? That Lit Up is gone? That Dirk isnt the owner? lol
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    Hope LitUp comes back soon and the new company hits the ground running!
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    Quote Originally Posted by _mArs_ View Post
    There is one additional twist. Due to Lance’s non-compete with his former company, Applied Nutriceuticals will no longer be able to produce or sell powdered products for several years. Therefore, Lit-Up will be divested separately to another buyer, who will role it into their existing brand. Barring any unforeseen issues, we hope to consummate the sale before the end of the month. In the meantime, since our existing inventory is branded Applied Nutriceuticals, we cannot sell it until it is repackaged. I will keep you apprised of those changes once it’s all nailed down.
    So what you're saying is that Cool Down will just be a tad bit longer in coming out....?
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    Quote Originally Posted by schizm View Post
    So what you're saying is that Cool Down will just be a tad bit longer in coming out....?
    LOL, funny guy!

    But, as a powder, yes it would be about 3 1/2 years longer!
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    Quote Originally Posted by FW Friedel View Post
    LOL, funny guy!

    But, as a powder, yes it would be about 3 1/2 years longer!
    Ah, well, fair enough
    <sets reminder on Outlook to bump Cool Down thread in Sept 2015>

    Unrelated, I've had several boxes of Premier Nutrition's protein bars, tasty!
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    Lit Up and IGF 2 are the two AppNut products i stay stocked up on. now 1 of them is gone. i feel like my left nut has been removed.
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    Quote Originally Posted by alysonAppNut View Post
    It's very exciting and bittersweet at the same time. We are going to miss Don and Tanya tremendously, but there are huge things that are going to be coming from AppNut in the next few months to look forward to!
    if dirk makes it, im cool with any new product. anybody else, i gotta research on them and the ingredients they use. i only trust Dirk.
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    Quote Originally Posted by FW Friedel

    LOL, funny guy!

    But, as a powder, yes it would be about 3 1/2 years longer!
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    Quote Originally Posted by R1balla
    Lit Up and IGF 2 are the two AppNut products i stay stocked up on. now 1 of them is gone. i feel like my left nut has been removed.
    At least u still have 1.
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    Quote Originally Posted by R1balla View Post
    if dirk makes it, im cool with any new product. anybody else, i gotta research on them and the ingredients they use. i only trust Dirk.
    Big guy really knows his stuff!!
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    Quote Originally Posted by R1balla View Post
    if dirk makes it, im cool with any new product. anybody else, i gotta research on them and the ingredients they use. i only trust Dirk.
    Obviously Dirk will be making it since it says right in the announcement he will be staying on as lead chemist. The only things that are changing are Don, Tanya, and LIT-UP. Everything else is the same.
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    Quote Originally Posted by R1balla
    Lit Up and IGF 2 are the two AppNut products i stay stocked up on. now 1 of them is gone. i feel like my left nut has been removed.
    I feel the exact same way R1. I'm gonna be hurting without my lit up. And all the tubs I've been giving away I'm feeling bad about now lol. But I love me some drive and rpm is a kick ass preworkout in pill form so I'll survive hahah
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    Quote Originally Posted by alysonAppNut

    Obviously Dirk will be making it since it says right in the announcement he will be staying on as lead chemist. The only things that are changing are Don, Tanya, and LIT-UP. Everything else is the same.
    Hey alyson. Good to see you on AM
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    Quote Originally Posted by alysonAppNut View Post
    Obviously Dirk will be making it since it says right in the announcement he will be staying on as lead chemist. The only things that are changing are Don, Tanya, and LIT-UP. Everything else is the same.
    Don is a G. hate to see him go. from what i have seen, Lit Up is one of, if not the, most popular AppNut product. its a shame its gone. oh well, got that superpump all day every day! yeah buddy!
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    Life moves on, things change and move forward. A quality company with solid products, all the best to AppNut and the new owners.

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    Hey there!
    Quote Originally Posted by flightposite View Post
    Hey alyson. Good to see you on AM
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    RPM and Drive are both great pre-workouts that can take the place of LIT-UP, have you tried supplementing either one of those?

    Quote Originally Posted by R1balla View Post
    Don is a G. hate to see him go. from what i have seen, Lit Up is one of, if not the, most popular AppNut product. its a shame its gone. oh well, got that superpump all day every day! yeah buddy!
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    Quote Originally Posted by R1balla View Post
    Don is a G. hate to see him go. from what i have seen, Lit Up is one of, if not the, most popular AppNut product. its a shame its gone. oh well, got that superpump all day every day! yeah buddy!
    Lit-Up isn't gone...it's just being re-branded. A deal has been struck and we hope to have it back up and running in a few weeks. The new owner will also have the formula for Cool-Down, amoung a few other unreleased formulas.
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    That is great news!
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    You guys are putting R1 on an emotional rollercoaster, pls stop....@ R1, hang in there big guy, more lit-up soon...
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    Quote Originally Posted by schizm View Post
    You guys are putting R1 on an emotional rollercoaster, pls stop....@ R1, hang in there big guy, more lit-up soon...



    hahah!!
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    Quote Originally Posted by donorrell

    Lit-Up isn't gone...it's just being re-branded. A deal has been struck and we hope to have it back up and running in a few weeks. The new owner will also have the formula for Cool-Down, amoung a few other unreleased formulas.
    The OG himself in the building! Fo realz!

    Good news litup will be back up and running soon. Also cool to hear cool down might show up as well.
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    Quote Originally Posted by alysonAppNut View Post
    RPM and Drive are both great pre-workouts that can take the place of LIT-UP, have you tried supplementing either one of those?
    yes ma'am! prefer Lit Up
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    Quote Originally Posted by donorrell View Post
    Lit-Up isn't gone...it's just being re-branded. A deal has been struck and we hope to have it back up and running in a few weeks. The new owner will also have the formula for Cool-Down, amoung a few other unreleased formulas.
    so we are able to sell powders now?!
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    No, he was referring to the new owner of LIT-UP, not AppNut

    Quote Originally Posted by R1balla View Post
    so we are able to sell powders now?!
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    Any idea on when that owner will be made public and the new LItUp available?
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    Quote Originally Posted by alysonAppNut View Post
    No, he was referring to the new owner of LIT-UP, not AppNut

    so cool down is gonna be in capsule form then? hmmm
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    Quote Originally Posted by AZMIDLYF View Post
    Any idea on when that owner will be made public and the new LItUp available?

    i have no clue. im sure alyson does tho
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    this blows. Lit up is my shizzz.. and im just about out. wtf.
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    Quote Originally Posted by steppinRazor View Post
    this blows. Lit up is my shizzz.. and im just about out. wtf.
    i have two tubs left. one peach and one cherry if u want one PM me
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    Quote Originally Posted by R1balla

    i have two tubs left. one peach and one cherry if u want one PM me
    For real bro?? That's what's up. Unfortunately I just picked up some C4 today and not much else is in the budget..in 2 Weeks I'd be all over that peach tea, if the offers still on the table
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    Vs has a ton, the one I work at least. Both flavors
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    Quote Originally Posted by steppinRazor View Post
    For real bro?? That's what's up. Unfortunately I just picked up some C4 today and not much else is in the budget..in 2 Weeks I'd be all over that peach tea, if the offers still on the table
    sure man

    Quote Originally Posted by BigRigg View Post
    Vs has a ton, the one I work at least. Both flavors
    yeah alot of stores still have it but wont be able to order anymore.
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    As soon as everything is finalized we will definitely be announcing the details - I would estimate in the next two weeks we will be making the announcement!
    Quote Originally Posted by AZMIDLYF View Post
    Any idea on when that owner will be made public and the new LItUp available?
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    No the new owner of LIT-UP will also have the formula to Cool-Down, so he would be releasing it in powder form
    Quote Originally Posted by R1balla View Post
    so cool down is gonna be in capsule form then? hmmm
  

  
 

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  2. LOG APPNUT
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    Replies: 47
    Last Post: 07-13-2010, 04:55 PM

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