AppNut was sold

[_mArs_]

From a post on another forum

"I am happy to announce that effective March 7, my partners and I have sold Applied Nutriceuticals.

The new owner, Mr. Lance Rankin, is based in San Diego and recently sold Premier Nutrition (makers of protein bars and shakes). He brings tons of knowledge and opportunity to the table, and plans on investing heavily in the company to fuel accelerated growth. Also joining the team is Pete Vasdias, who will be assuming the General Manager role, overseeing daily operations and finances. Both of these individuals are truly great guys and in a short time we’ve developed a strong friendship and admiration of their knowledge and abilities. I am 100% confident that they are going to take AppNut to levels previously thought unattainable via completely new products and categories.

Dirk will be remaining in his current role as the chief chemist on a permanent basis, and Tanya and I will be remaining on board for a yet undetermined amount of time to assist with the transition. Otherwise, no other changes are being made to the staff, business location or day-to-day activities.

There is one additional twist. Due to Lance’s non-compete with his former company, Applied Nutriceuticals will no longer be able to produce or sell powdered products for several years. Therefore, Lit-Up will be divested separately to another buyer, who will role it into their existing brand. Barring any unforeseen issues, we hope to consummate the sale before the end of the month. In the meantime, since our existing inventory is branded Applied Nutriceuticals, we cannot sell it until it is repackaged. I will keep you apprised of those changes once it’s all nailed down.

Over the next few weeks we’ll be working with Lance and Pete to bring them up speed on all the finer nuances of our operation. Otherwise, it’s business as usual. I’ll be around for a while, so all the programs and projects we’re working on will proceed uninterrupted.

I want to personally thank the team here at BB.com both past and present as we’ve made a lot of good friends both at the corporate level and here on the forums. Rest assured we’ll still be lurking about from time to time. As for new ventures…only time will tell!

All the best -

Don"

[R1balla]

yep. what about it

[_mArs_]

should i not have posted this? i thought people would be excited to learn the news

[R1balla]

no its all good man. what are you excited about? That Lit Up is gone? That Dirk isnt the owner? lol

[alysonAppNut]

It's very exciting and bittersweet at the same time. We are going to miss Don and Tanya tremendously, but there are huge things that are going to be coming from AppNut in the next few months to look forward to!

no its all good man. what are you excited about? That Lit Up is gone? That Dirk isnt the owner? lol

[AZMIDLYF]

Hope LitUp comes back soon and the new company hits the ground running!

[schizm]

There is one additional twist. Due to Lance’s non-compete with his former company, Applied Nutriceuticals will no longer be able to produce or sell powdered products for several years. Therefore, Lit-Up will be divested separately to another buyer, who will role it into their existing brand. Barring any unforeseen issues, we hope to consummate the sale before the end of the month. In the meantime, since our existing inventory is branded Applied Nutriceuticals, we cannot sell it until it is repackaged. I will keep you apprised of those changes once it’s all nailed down.

So what you're saying is that Cool Down will just be a tad bit longer in coming out....?

[FW Friedel]

So what you're saying is that Cool Down will just be a tad bit longer in coming out....?

LOL, funny guy!

But, as a powder, yes it would be about 3 1/2 years longer!

[schizm]

LOL, funny guy!

But, as a powder, yes it would be about 3 1/2 years longer!

Ah, well, fair enough
<sets reminder on Outlook to bump Cool Down thread in Sept 2015>

Unrelated, I've had several boxes of Premier Nutrition's protein bars, tasty!

[AaronJP1]

[R1balla]

Lit Up and IGF 2 are the two AppNut products i stay stocked up on. now 1 of them is gone. i feel like my left nut has been removed.

[R1balla]

It's very exciting and bittersweet at the same time. We are going to miss Don and Tanya tremendously, but there are huge things that are going to be coming from AppNut in the next few months to look forward to!

if dirk makes it, im cool with any new product. anybody else, i gotta research on them and the ingredients they use. i only trust Dirk.

[BigRigg]

LOL, funny guy!

But, as a powder, yes it would be about 3 1/2 years longer!

****

[AaronJP1]

Lit Up and IGF 2 are the two AppNut products i stay stocked up on. now 1 of them is gone. i feel like my left nut has been removed.

At least u still have 1.

[AZMIDLYF]

if dirk makes it, im cool with any new product. anybody else, i gotta research on them and the ingredients they use. i only trust Dirk.

Big guy really knows his stuff!!

[alysonAppNut]

if dirk makes it, im cool with any new product. anybody else, i gotta research on them and the ingredients they use. i only trust Dirk.

Obviously Dirk will be making it since it says right in the announcement he will be staying on as lead chemist. The only things that are changing are Don, Tanya, and LIT-UP. Everything else is the same.

[flightposite]

Lit Up and IGF 2 are the two AppNut products i stay stocked up on. now 1 of them is gone. i feel like my left nut has been removed.

I feel the exact same way R1. I'm gonna be hurting without my lit up. And all the tubs I've been giving away I'm feeling bad about now lol. But I love me some drive and rpm is a kick ass preworkout in pill form so I'll survive hahah

[flightposite]

Obviously Dirk will be making it since it says right in the announcement he will be staying on as lead chemist. The only things that are changing are Don, Tanya, and LIT-UP. Everything else is the same.

Hey alyson. Good to see you on AM

[R1balla]

Obviously Dirk will be making it since it says right in the announcement he will be staying on as lead chemist. The only things that are changing are Don, Tanya, and LIT-UP. Everything else is the same.

Don is a G. hate to see him go. from what i have seen, Lit Up is one of, if not the, most popular AppNut product. its a shame its gone. oh well, got that superpump all day every day! yeah buddy!

[Rosie Chee]

Life moves on, things change and move forward. A quality company with solid products, all the best to AppNut and the new owners.

~Rosie~