I didnt specify what they did (although I can see how it could be read that way). I was just highlighting the fact that in the past we have seen "the next greatest thing" presented to us which relied on solely on in-vitro and/or mouse data and has never really panned out in humans. And yes, I do understand the value in using the murine model as I have defended it before on this board.
Point of all of this is, it is not a companies responsibility to cater to our least denominator. They should not have to account for the "uneducated, lazy, ignorant, moronic, etc" of their demographic. It is the consumers responsibility to research what they are putting into their body. If they want to take something based solely on a sales pitch and a bunch of anecdotal feedback from forums then that is their choice they are making. No one is forcing anyone to take anything. Most companies will provide write ups to go along with their products and within these writeups there are usually citations and references. Everyone has access to Google and Pubmed so there is no excuse for them to not be at the very least attempting to check a companies citations for a product. You wouldn't suggest that companies stop producing prohormones because SOME people aren't aware of PCT and won't include one would you? Or would you say shame on that individual for not first looking up what he was taking? Companies sell to grown adults, not children. In this day and age with all the information available online that are only clicks away, there is NO EXCUSE for someone to not know why they are taking or are companies supposed to be morally obligated to those not smart enough or too lazy to research on their own?
Almost all marketing is misleading to a point. I find it funny people have a problem with a companies marketing tactic (for moral and ethical reason) yet are perfectly fine supporting companies who are literally breaking the law with what they are selling. Ultimately, if people don't want go buy from companies because of their marketing tactic or style than don't. It's a free market and this is the basis of it. Don't like something than don't support something. If enough people feel the same as you and don't support them then eventually it will change. Simple as that. However, the company has every right though to market their product whichever way they want as long as it abides by the current legal regulations. Hyperbole marketing is not new and is being used by hundreds of companies. If you aren't going to take the initiative to research what you are putting into your body and are expecting supplement companies to hold your hand, then maybe it is time for a new hobby because marketing rules the world and its not going anywhere